Marketing
Marketing strategies: lead gen, SEO, paid ads, social, and email for teams using HubSpot and shared inbox.
Marketing strategies that drive leads and align with your HubSpot and inbox workflow.
Grow Your Pipeline
Marketing feeds the top of the funnel. We share proven tactics and channel-specific guides for teams on HubSpot.
What We Cover
- SEO: On-page optimization, technical SEO, and content strategies for organic traffic
- Paid Advertising: Meta, Google, and LinkedIn ads for B2B and lead gen
- Social & Community: LinkedIn, community building, and brand awareness
- Email Marketing: Nurture flows, lead scoring, and retention campaigns
- Content Marketing: Blogging, thought leadership, and brand storytelling
- Analytics: Tracking, attribution, and measuring marketing ROI in HubSpot
Get the traffic and lead quality your pipeline deserves.
The Peril of Plagiarism: Why Originality Reigns Supreme in Social Media Advertising
Discover why using competitor videos for social media ads is illegal, unethical, and detrimental to your brand. Learn the power of original content for lasting marketing success on platforms like Instagram and TikTok.
Navigating the New Frontier: SEO's Enduring Power in an AI-Driven Search World
Discover how SEO is evolving with AI search. Learn to optimize for AEO and GEO, ensuring your content is cited by generative AI and remains discoverable.
Navigating the Nuances of 1P Data for WhatsApp Marketing: Consent, Compliance, and Ethical Engagement
Explore the complexities of using first-party consumer data for targeted WhatsApp campaigns. Learn about consent, compliance, and ethical strategies for customer acquisition and lead generation.
Captivating Your Audience: A Musician's Guide to Digital Engagement and Driving Streams
Learn how independent musicians can transform their 'boring' websites into powerful stream-driving platforms. Discover strategies for prioritizing music, optimizing user experience, and building an impactful digital footprint.
Beyond the Hype: A Data-Driven System for Optimizing Your UGC & Creator Spend
Transform your User-Generated Content (UGC) and creator partnerships from guesswork to a growth engine. Learn Marketate's data-driven system for measuring creator ROI.
The Strategic Imperative: Hiring Performance-Driven AI Video Editors for DTC Success
Discover how to find and compensate top-tier AI-native video editors who drive measurable ad spend results for DTC brands, focusing on performance over portfolio.
Beyond ROAS: Unlocking True Profitability in Paid Media Campaigns
Struggling with paid media despite 'okay' ROAS? Learn why platform-centric metrics can mislead and how to adopt a holistic, profit-driven approach for sustainable growth in your e-commerce marketing.
Beyond the Billboard: Digital Strategies for Local Service Businesses
Discover effective digital marketing strategies for service-based businesses like auto repair and junk removal. Learn to leverage local SEO, authentic visuals, and social proof to build trust and drive local success.
When AI Cites the Irrelevant: Navigating the New Digital Authority Game
Generative AI is changing how digital authority is established, often citing irrelevant sources. Discover why this happens and how marketers can adapt to maintain visibility.
Beyond Busyness: Why Strategic Pauses Drive Real Marketing Progress
Discover why constant marketing activity doesn't always equal progress. Learn how strategic pauses, focused optimization, and impactful KPIs drive true marketing effectiveness.
AI Creative in Paid Social: Why Novelty Fades Fast, and How to Build Lasting Impact
Explore a controlled experiment on AI-generated ad creative in paid social. Learn why AI's initial brilliance quickly leads to fatigue and how to integrate it for lasting marketing impact.
The Evolving Marketer: Unlearning Old Dogmas for Modern Success | Marketate Blog
Discover how seasoned marketers unlearn outdated beliefs about channels, traffic, and creative testing to achieve sustainable growth in today's dynamic digital landscape.